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Catalog Number 2008.33.2
Object Name Label
Title Label for jock strap, "Protex" Protects,
Date 1938
Year Range from 1933
Year Range to 1943
Description Label for a jock strap; small " 'Protex' Protects", orange, black and white jock strap label. Picture of a man with a discus in the middle at the top of the label. Text on the front reads: "Safety Security Comfort Vitality, Endorsed by World Champions, 'Protex' Protects, Protex supports are a necessity for athletics. Only Protex can guarantee 100% lift, insuring against strains and ruptures. See Vital Zone Chart (inside). A Good Suggestion." The bottom of the label has partially ripped and part of text is gone.

Inside of label describes how this type of jock strap is more comfortable and well fitting than other brands. It also describes how to put it on properly. The back of the label gives instructions on how to wash the jock strap and a refund guaranty if the customer is not happy with the product.
Search Terms Guelph Elastic Hosiery Company
Subjects COMMERCIAL - CLOTHING
COSTUME - MALE
COSTUME - SPORTS
Dimensions 7 x 6.5 cm - L x W